DealerCue University https://blog.dealercue.com Welcome to DealerCue University, your go-to destination for learning and resources. From dealership strategy to product reviews, DealerCue U will help you bring your business and your brand into the 21st Century. en-us Fri, 17 Jan 2020 20:48:36 GMT 2020-01-17T20:48:36Z en-us VinCue vs. Max Digital – Which is Right for Your Dealership? https://blog.dealercue.com/vincue-vs.-max-digital-which-is-right-for-your-dealership <div class="hs-featured-image-wrapper"> <a href="https://blog.dealercue.com/vincue-vs.-max-digital-which-is-right-for-your-dealership" title="" class="hs-featured-image-link"> <img src="https://blog.dealercue.com/hubfs/VinCue%20vs.%20MaxDigital.jpg" alt="VinCue vs. MaxDigital" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a> </div> <p>Today’s dealership is in the middle of a seismic shift in how they stock inventory, how they boost profits, and how they manage growth. A new crop of dealer management platforms come and go every year and it can be tough to cut through the noise to figure out which one is best for your dealership.</p> <div class="hs-featured-image-wrapper"> <a href="https://blog.dealercue.com/vincue-vs.-max-digital-which-is-right-for-your-dealership" title="" class="hs-featured-image-link"> <img src="https://blog.dealercue.com/hubfs/VinCue%20vs.%20MaxDigital.jpg" alt="VinCue vs. MaxDigital" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a> </div> <p>Today’s dealership is in the middle of a seismic shift in how they stock inventory, how they boost profits, and how they manage growth. A new crop of dealer management platforms come and go every year and it can be tough to cut through the noise to figure out which one is best for your dealership.</p> <img src="https://track.hubspot.com/__ptq.gif?a=560770&amp;k=14&amp;r=https%3A%2F%2Fblog.dealercue.com%2Fvincue-vs.-max-digital-which-is-right-for-your-dealership&amp;bu=https%253A%252F%252Fblog.dealercue.com&amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "> vincue Fri, 17 Jan 2020 20:48:25 GMT contact@dealercue.com (Team DealerCue) https://blog.dealercue.com/vincue-vs.-max-digital-which-is-right-for-your-dealership 2020-01-17T20:48:25Z The 80/20 Principle Can Transform Your Dealership (and Change Your Life, If You Let It) https://blog.dealercue.com/dealership-80-20-principle <div class="hs-featured-image-wrapper"> <a href="https://blog.dealercue.com/dealership-80-20-principle" title="" class="hs-featured-image-link"> <img src="https://blog.dealercue.com/hubfs/80-20-principle-dealercue.jpg" alt="80-20-principle-dealercue" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a> </div> <p>&nbsp;</p> <p style="font-size: 20px; text-align: center;"><strong><em>Baseball is 90% mental and the other half is physical.</em> </strong></p> <p style="font-size: 20px; text-align: center;"><strong>—Yogi Berra</strong></p> <div class="hs-featured-image-wrapper"> <a href="https://blog.dealercue.com/dealership-80-20-principle" title="" class="hs-featured-image-link"> <img src="https://blog.dealercue.com/hubfs/80-20-principle-dealercue.jpg" alt="80-20-principle-dealercue" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a> </div> <p>&nbsp;</p> <p style="font-size: 20px; text-align: center;"><strong><em>Baseball is 90% mental and the other half is physical.</em> </strong></p> <p style="font-size: 20px; text-align: center;"><strong>—Yogi Berra</strong></p> <img src="https://track.hubspot.com/__ptq.gif?a=560770&amp;k=14&amp;r=https%3A%2F%2Fblog.dealercue.com%2Fdealership-80-20-principle&amp;bu=https%253A%252F%252Fblog.dealercue.com&amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "> marketing Thu, 16 Jan 2020 15:00:00 GMT ben@damngravity.com (Ben Putano) https://blog.dealercue.com/dealership-80-20-principle 2020-01-16T15:00:00Z 4 Simple Ways to Improve Dealership SEO https://blog.dealercue.com/car-dealership-seo <div class="hs-featured-image-wrapper"> <a href="https://blog.dealercue.com/car-dealership-seo" title="" class="hs-featured-image-link"> <img src="https://blog.dealercue.com/hubfs/SEO-for-dealerships-dealercue.jpg" alt="SEO-for-dealerships-dealercue" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a> </div> <p>The term “Search Engine Optimization” (SEO for short) tends to scare people. They picture complex HTML tags or shady keyword-stuffing techniques. At best, SEO may not seem relevant. After all, you’re a dealership, not an ecommerce store. Right?</p> <div class="hs-featured-image-wrapper"> <a href="https://blog.dealercue.com/car-dealership-seo" title="" class="hs-featured-image-link"> <img src="https://blog.dealercue.com/hubfs/SEO-for-dealerships-dealercue.jpg" alt="SEO-for-dealerships-dealercue" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a> </div> <p>The term “Search Engine Optimization” (SEO for short) tends to scare people. They picture complex HTML tags or shady keyword-stuffing techniques. At best, SEO may not seem relevant. After all, you’re a dealership, not an ecommerce store. Right?</p> <img src="https://track.hubspot.com/__ptq.gif?a=560770&amp;k=14&amp;r=https%3A%2F%2Fblog.dealercue.com%2Fcar-dealership-seo&amp;bu=https%253A%252F%252Fblog.dealercue.com&amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "> marketing Tue, 14 Jan 2020 15:00:00 GMT ben@damngravity.com (Ben Putano) https://blog.dealercue.com/car-dealership-seo 2020-01-14T15:00:00Z 5 Ways to Compete for Car Buyers... Without Competing on Price https://blog.dealercue.com/dealerships-competing-on-price <div class="hs-featured-image-wrapper"> <a href="https://blog.dealercue.com/dealerships-competing-on-price" title="" class="hs-featured-image-link"> <img src="https://blog.dealercue.com/hubfs/Stop%20competing%20on%20price%20-%20dealercue.jpg" alt="Stop competing on price - dealercue" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a> </div> <div class="hs-featured-image-wrapper"> <a href="https://blog.dealercue.com/dealerships-competing-on-price" title="" class="hs-featured-image-link"> <img src="https://blog.dealercue.com/hubfs/Stop%20competing%20on%20price%20-%20dealercue.jpg" alt="Stop competing on price - dealercue" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a> </div> <img src="https://track.hubspot.com/__ptq.gif?a=560770&amp;k=14&amp;r=https%3A%2F%2Fblog.dealercue.com%2Fdealerships-competing-on-price&amp;bu=https%253A%252F%252Fblog.dealercue.com&amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "> dealership strategy Thu, 09 Jan 2020 15:00:00 GMT ben@damngravity.com (Ben Putano) https://blog.dealercue.com/dealerships-competing-on-price 2020-01-09T15:00:00Z 7 Ways to Improve Franchise Dealer Marketing https://blog.dealercue.com/7-ways-to-improve-franchise-dealer-marketing <div class="hs-featured-image-wrapper"> <a href="https://blog.dealercue.com/7-ways-to-improve-franchise-dealer-marketing" title="" class="hs-featured-image-link"> <img src="https://blog.dealercue.com/hubfs/Franchise%20Dealer%20Marketing.jpg" alt="Franchise Dealer Marketing" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a> </div> <p>The latest new car sales reports aren’t looking good.</p> <div class="hs-featured-image-wrapper"> <a href="https://blog.dealercue.com/7-ways-to-improve-franchise-dealer-marketing" title="" class="hs-featured-image-link"> <img src="https://blog.dealercue.com/hubfs/Franchise%20Dealer%20Marketing.jpg" alt="Franchise Dealer Marketing" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a> </div> <p>The latest new car sales reports aren’t looking good.</p> <img src="https://track.hubspot.com/__ptq.gif?a=560770&amp;k=14&amp;r=https%3A%2F%2Fblog.dealercue.com%2F7-ways-to-improve-franchise-dealer-marketing&amp;bu=https%253A%252F%252Fblog.dealercue.com&amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "> marketing Tue, 07 Jan 2020 15:00:00 GMT https://blog.dealercue.com/7-ways-to-improve-franchise-dealer-marketing 2020-01-07T15:00:00Z Julie Lawton The End of Market Days Supply: Why MDS is Outdated and What You Should Use Instead https://blog.dealercue.com/the-end-of-market-days-supply-mds <div class="hs-featured-image-wrapper"> <a href="https://blog.dealercue.com/the-end-of-market-days-supply-mds" title="" class="hs-featured-image-link"> <img src="https://blog.dealercue.com/hubfs/end-of-market-day-supply-mds-dealercue.jpg" alt="end-of-market-day-supply-mds-dealercue" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a> </div> <p>As another baseball season enters the history books, it’s interesting to reflect on how our methods of measuring players’ success have changed. For decades, people would talk about how a player’s batting average was their ticket to a place in the Hall of Fame. But with <a href="https://library.fangraphs.com/learning-to-speak-saber-runs-and-wins/">today’s sabermetrics</a>, teams now can evaluate players in ways we’d never before thought possible.</p> <div class="hs-featured-image-wrapper"> <a href="https://blog.dealercue.com/the-end-of-market-days-supply-mds" title="" class="hs-featured-image-link"> <img src="https://blog.dealercue.com/hubfs/end-of-market-day-supply-mds-dealercue.jpg" alt="end-of-market-day-supply-mds-dealercue" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a> </div> <p>As another baseball season enters the history books, it’s interesting to reflect on how our methods of measuring players’ success have changed. For decades, people would talk about how a player’s batting average was their ticket to a place in the Hall of Fame. But with <a href="https://library.fangraphs.com/learning-to-speak-saber-runs-and-wins/">today’s sabermetrics</a>, teams now can evaluate players in ways we’d never before thought possible.</p> <img src="https://track.hubspot.com/__ptq.gif?a=560770&amp;k=14&amp;r=https%3A%2F%2Fblog.dealercue.com%2Fthe-end-of-market-days-supply-mds&amp;bu=https%253A%252F%252Fblog.dealercue.com&amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "> Mon, 30 Dec 2019 13:07:24 GMT ben@damngravity.com (Ben Putano) https://blog.dealercue.com/the-end-of-market-days-supply-mds 2019-12-30T13:07:24Z The Dealer’s Guide to DealerSocket https://blog.dealercue.com/the-dealers-guide-to-dealersocket <div class="hs-featured-image-wrapper"> <a href="https://blog.dealercue.com/the-dealers-guide-to-dealersocket" title="" class="hs-featured-image-link"> <img src="https://blog.dealercue.com/hubfs/DealerSocket%20Guide%20%281%29.png" alt="DealerSocket Guide (1)" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a> </div> <p>&nbsp;</p> <p><em>NOTE: We have no affiliation with DealerSocket, nor do we earn anything for publishing this guide. Our goal is to provide objective, data-based information for dealers to make better decisions.&nbsp;</em></p> <p>DealerSocket is one of the most popular automotive dealer management systems (DMS) on the market. With tools for both franchise and independent/BHPH dealers, DealerSocket claims to be in over 10,000 rooftops across the country.</p> <div class="hs-featured-image-wrapper"> <a href="https://blog.dealercue.com/the-dealers-guide-to-dealersocket" title="" class="hs-featured-image-link"> <img src="https://blog.dealercue.com/hubfs/DealerSocket%20Guide%20%281%29.png" alt="DealerSocket Guide (1)" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a> </div> <p>&nbsp;</p> <p><em>NOTE: We have no affiliation with DealerSocket, nor do we earn anything for publishing this guide. Our goal is to provide objective, data-based information for dealers to make better decisions.&nbsp;</em></p> <p>DealerSocket is one of the most popular automotive dealer management systems (DMS) on the market. With tools for both franchise and independent/BHPH dealers, DealerSocket claims to be in over 10,000 rooftops across the country.</p> <img src="https://track.hubspot.com/__ptq.gif?a=560770&amp;k=14&amp;r=https%3A%2F%2Fblog.dealercue.com%2Fthe-dealers-guide-to-dealersocket&amp;bu=https%253A%252F%252Fblog.dealercue.com&amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "> Thu, 31 Oct 2019 15:07:01 GMT ben@damngravity.com (Ben Putano) https://blog.dealercue.com/the-dealers-guide-to-dealersocket 2019-10-31T15:07:01Z Wholesaling Used Cars: 4 Mistakes to Avoid https://blog.dealercue.com/wholesaling-used-cars-4-mistakes-to-avoid <div class="hs-featured-image-wrapper"> <a href="https://blog.dealercue.com/wholesaling-used-cars-4-mistakes-to-avoid" title="" class="hs-featured-image-link"> <img src="https://blog.dealercue.com/hubfs/wholesaling%20used%20cars%20mistakes%20dealercue%20%281%29.png" alt="wholesaling used cars mistakes dealercue (1)" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a> </div> <p>Wholesaling used cars is not ideal, but it shouldn’t be avoided at all costs. When you can’t retail a vehicle, wholesaling is the best thing you can do for your dealership.</p> <div class="hs-featured-image-wrapper"> <a href="https://blog.dealercue.com/wholesaling-used-cars-4-mistakes-to-avoid" title="" class="hs-featured-image-link"> <img src="https://blog.dealercue.com/hubfs/wholesaling%20used%20cars%20mistakes%20dealercue%20%281%29.png" alt="wholesaling used cars mistakes dealercue (1)" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a> </div> <p>Wholesaling used cars is not ideal, but it shouldn’t be avoided at all costs. When you can’t retail a vehicle, wholesaling is the best thing you can do for your dealership.</p> <img src="https://track.hubspot.com/__ptq.gif?a=560770&amp;k=14&amp;r=https%3A%2F%2Fblog.dealercue.com%2Fwholesaling-used-cars-4-mistakes-to-avoid&amp;bu=https%253A%252F%252Fblog.dealercue.com&amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "> Thu, 24 Oct 2019 14:52:14 GMT adam@dealercue.com (Adam Tobias) https://blog.dealercue.com/wholesaling-used-cars-4-mistakes-to-avoid 2019-10-24T14:52:14Z How to Reinvent the Road to the Sale for 2020 https://blog.dealercue.com/road-to-the-sale-2020 <div class="hs-featured-image-wrapper"> <a href="https://blog.dealercue.com/road-to-the-sale-2020" title="" class="hs-featured-image-link"> <img src="https://blog.dealercue.com/hubfs/4%20Tactics%20for%20Re-Inventing%20road%20to%20the%20sale.png" alt="4 Tactics for Re-Inventing road to the sale" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a> </div> <p><span style="font-weight: 400;">The </span><i><span style="font-weight: 400;">Road to the Sale</span></i><span style="font-weight: 400;"> (RTTS) has been the preferred sales strategy of car dealers for decades</span><span style="font-weight: 400;">. It’s a 10-step process that helps dealers control the car-buying process. The steps are: </span></p> <div class="hs-featured-image-wrapper"> <a href="https://blog.dealercue.com/road-to-the-sale-2020" title="" class="hs-featured-image-link"> <img src="https://blog.dealercue.com/hubfs/4%20Tactics%20for%20Re-Inventing%20road%20to%20the%20sale.png" alt="4 Tactics for Re-Inventing road to the sale" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a> </div> <p><span style="font-weight: 400;">The </span><i><span style="font-weight: 400;">Road to the Sale</span></i><span style="font-weight: 400;"> (RTTS) has been the preferred sales strategy of car dealers for decades</span><span style="font-weight: 400;">. It’s a 10-step process that helps dealers control the car-buying process. The steps are: </span></p> <img src="https://track.hubspot.com/__ptq.gif?a=560770&amp;k=14&amp;r=https%3A%2F%2Fblog.dealercue.com%2Froad-to-the-sale-2020&amp;bu=https%253A%252F%252Fblog.dealercue.com&amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "> dealership strategy road to the sale Fri, 04 Oct 2019 15:00:00 GMT ben@damngravity.com (Ben Putano) https://blog.dealercue.com/road-to-the-sale-2020 2019-10-04T15:00:00Z 7 Tips for Increasing Used Car Margins https://blog.dealercue.com/7-tips-for-increasing-used-car-margins <div class="hs-featured-image-wrapper"> <a href="https://blog.dealercue.com/7-tips-for-increasing-used-car-margins" title="" class="hs-featured-image-link"> <img src="https://blog.dealercue.com/hubfs/7%20TIPS%20for%20increasing%20used%20car%20margins%20%281%29.png" alt="7 TIPS for increasing used car margins (1)" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a> </div> <p>With new car sales down for the first half of 2019, the used car market is definitely <a href="https://www.autoremarketing.com/trends/increasingly-more-affordable-new-used-cars-become-strongest-part-market">driving current growth</a> in automotive. An abundant supply of newer models, an exploding customer base and less volatility -- these factors should make selling used vehicles an easy path to profit. </p> <div class="hs-featured-image-wrapper"> <a href="https://blog.dealercue.com/7-tips-for-increasing-used-car-margins" title="" class="hs-featured-image-link"> <img src="https://blog.dealercue.com/hubfs/7%20TIPS%20for%20increasing%20used%20car%20margins%20%281%29.png" alt="7 TIPS for increasing used car margins (1)" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a> </div> <p>With new car sales down for the first half of 2019, the used car market is definitely <a href="https://www.autoremarketing.com/trends/increasingly-more-affordable-new-used-cars-become-strongest-part-market">driving current growth</a> in automotive. An abundant supply of newer models, an exploding customer base and less volatility -- these factors should make selling used vehicles an easy path to profit. </p> <img src="https://track.hubspot.com/__ptq.gif?a=560770&amp;k=14&amp;r=https%3A%2F%2Fblog.dealercue.com%2F7-tips-for-increasing-used-car-margins&amp;bu=https%253A%252F%252Fblog.dealercue.com&amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "> dealership strategy Thu, 22 Aug 2019 17:00:00 GMT adam@dealercue.com (Adam Tobias) https://blog.dealercue.com/7-tips-for-increasing-used-car-margins 2019-08-22T17:00:00Z