DealerCue University

Insight, News and Events for Automotive Dealerships

The Dealercue blog offers information and strategy to support your dealership. We welcome guest posts that offer value to our dealer partners. If you have any questions about our blog or would like more information about being a guest author, or have ideas for future blog posts, email content@dealercue.com

How to Reinvent the Road to the Sale for 2020

By Ben Putano | Oct 04, 2019

The Road to the Sale (RTTS) has been the preferred sales strategy of car dealers for decades. It’s a 10-step process that helps dealers control the…

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7 Tips for Increasing Used Car Margins

By Adam Tobias | Aug 22, 2019

With new car sales down for the first half of 2019, the used car market is definitely driving current growth in automotive. An abundant supply of newer…

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LotLinx vs. AdCue: Comparing Advertising Tools for Dealerships

By Adam Tobias | Aug 21, 2019

Do you ever get the feeling that third party lead providers are only in it for themselves? That instead of helping you get more leads, they steal your…

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5 Dealership Marketing Trends for 2020

By Adam Tobias | Jun 25, 2019

Dealership marketing has changed drastically.

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6 Metrics to Dominate Your Local Car Market

By Adam Tobias | Mar 27, 2019

Every year, dozens of automotive companies and research firms publish national market reports. These reports identify large, long-term trends, but…

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3 Tips for Building a Better Dealership Website

By Adam Tobias | Mar 07, 2019

In the increasingly competitive car dealership industry, brand loyalty is more important than ever. It’s also harder than ever to build. Cutting…

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Auto Sales Outlook, March 2019: Winter Weather and High Interest Rates Put a Freeze on Car Sales

By Adam Tobias | Mar 05, 2019

It’s been a harsh winter for US auto sales. Some analysts are blaming the record cold weather in February, while others point to more traditional…

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3 Tactics to Improve Your Inventory Turn Rate

By Ben Putano | Feb 28, 2019

One of the most valuable metrics for a dealership to track is inventory turn rate.

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Auto Sales Trends and Outlooks: February 2019

By Ben Putano | Jan 31, 2019

The fast times of 2018 are still fresh in our minds, and despite predictions of a slower 2019, January came with a few surprises.  

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The Dealer's Guide to Black Book

By Ben Putano | Jan 29, 2019

Black Book is a more than just a pricing book. Since its founding in 1955, Black Book has grown into a fleet of powerful tools for the data-driven auto…

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