DealerCue University

Insight, News and Events for Automotive Dealerships

The Dealercue blog offers information and strategy to support your dealership. We welcome guest posts that offer value to our dealer partners. If you have any questions about our blog or would like more information about being a guest author, or have ideas for future blog posts, email

Posts by Ben Putano

The 80/20 Principle Can Transform Your Dealership (and Change Your Life, If You Let It)

By Ben Putano | Jan 16, 2020


Baseball is 90% mental and the other half is physical.

—Yogi Berra

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4 Simple Ways to Improve Dealership SEO

By Ben Putano | Jan 14, 2020

The term “Search Engine Optimization” (SEO for short) tends to scare people. They picture complex HTML tags or shady keyword-stuffing techniques. At best,…

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5 Ways to Compete for Car Buyers... Without Competing on Price

By Ben Putano | Jan 09, 2020
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The End of Market Days Supply: Why MDS is Outdated and What You Should Use Instead

By Ben Putano | Dec 30, 2019

As another baseball season enters the history books, it’s interesting to reflect on how our methods of measuring players’ success have changed. For…

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The Dealer’s Guide to DealerSocket

By Ben Putano | Oct 31, 2019


NOTE: We have no affiliation with DealerSocket, nor do we earn anything for publishing this guide. Our goal is to provide objective, data-based…

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How to Reinvent the Road to the Sale for 2020

By Ben Putano | Oct 04, 2019

The Road to the Sale (RTTS) has been the preferred sales strategy of car dealers for decades. It’s a 10-step process that helps dealers control the…

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3 Tactics to Improve Your Inventory Turn Rate

By Ben Putano | Feb 28, 2019

One of the most valuable metrics for a dealership to track is inventory turn rate.

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The Dealer's Guide to Black Book

By Ben Putano | Jan 29, 2019

Black Book is a more than just a pricing book. Since its founding in 1955, Black Book has grown into a fleet of powerful tools for the data-driven auto…

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Inventory+ vs. VinCue: Which Car Appraisal Tool is right for you?

By Ben Putano | Jan 08, 2019
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The Strategic Approach to Used Car Appraisal

By Ben Putano | Jan 04, 2019

“You don’t make money when you sell a car; you make money when you buy it.”

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