DealerCue University

Insight, News and Events for Automotive Dealerships

The Dealercue blog offers information and strategy to support your dealership. We welcome guest posts that offer value to our dealer partners. If you have any questions about our blog or would like more information about being a guest author, or have ideas for future blog posts, email

Posts by Adam Tobias

7 Tips for Increasing Used Car Margins

By Adam Tobias | Aug 22, 2019

With new car sales down for the first half of 2019, the used car market is definitely driving current growth in automotive. An abundant supply of newer…

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LotLinx vs. AdCue: Comparing Advertising Tools for Dealerships

By Adam Tobias | Aug 21, 2019

Do you ever get the feeling that third party lead providers are only in it for themselves? That instead of helping you get more leads, they steal your…

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5 Dealership Marketing Trends for 2020

By Adam Tobias | Jun 25, 2019

Dealership marketing has changed drastically.

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6 Metrics to Dominate Your Local Car Market

By Adam Tobias | Mar 27, 2019

Every year, dozens of automotive companies and research firms publish national market reports. These reports identify large, long-term trends, but…

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3 Tips for Building a Better Dealership Website

By Adam Tobias | Mar 07, 2019

In the increasingly competitive car dealership industry, brand loyalty is more important than ever. It’s also harder than ever to build. Cutting…

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Auto Sales Outlook, March 2019: Winter Weather and High Interest Rates Put a Freeze on Car Sales

By Adam Tobias | Mar 05, 2019

It’s been a harsh winter for US auto sales. Some analysts are blaming the record cold weather in February, while others point to more traditional…

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5 Step Guide to Online Advertising for Small Dealerships

By Adam Tobias | Sep 24, 2018

Updated January 6, 2019

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Leading Change in a Challenging Market - Part Two

By Adam Tobias | Aug 24, 2017

Strategic Leaders Provide Focus

Scarcity Brings Clarity

Leaders bring clarity and focus through challenging times. “I believe scarcity breeds clarity:…

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Beholden to Book Values-PART 3

By Adam Tobias | Mar 30, 2017

Would You Pay More Than Book Value?

This might sound crazy, but wouldn’t you pay over “book value” for a car if you knew it was going to retail in…

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Is Your Dealership Beholden to Book Values? - PART TWO

By Adam Tobias | Mar 16, 2017

Book Values and Your Customer

How much money would you have if you got a dime every time you heard this phrase from a customer; “KBB says my vehicle is…

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